OUR SERVICES
Whether it's spearheading strategic marketing campaigns, orchestrating exhilarating championship tournaments, crafting immersive experiential activations, or managing your corporate sponsorship and community relations department, we infuse each project with boundless creativity, unwavering dedication, and meticulous attention to detail.
Event Planning and Execution:
From concept to fruition, we specialize in organizing and executing events that leave a lasting impression.
Brand Activation:
Through innovative strategies, we breathe life into brands, creating meaningful interactions that resonate with audiences.
Public and Community Relations:
We cultivate positive relationships with the public and community stakeholders, enhancing brand reputation and fostering goodwill.
Sponsorship Management:
We manage sponsor relationships and partnerships to ensure mutual benefit and maximum exposure for all parties involved.
Digital Marketing:
Leveraging the latest digital trends, we craft tailored campaigns that amplify brand visibility and drive engagement.
NIL Marketing:
Empower Your Brand with Name, Image, and Likeness Marketing Services. Unlock the potential of your identity and reputation.
Meet Our CEO
Leading the Vision:
Founder, Principal & Chief Executive Officer | Hypamark
Riczer Desvaristes is the Founder, Principal, and Chief Executive Officer of Hypamark, a sports marketing, athlete management, and strategic consulting firm helping athletes, brands, organizations, and communities create meaningful partnerships and maximize their impact through sports.
An accomplished sports executive with experience across professional, collegiate, and youth athletics, Riczer has held leadership positions with the Cleveland Browns, Los Angeles Chargers, Arizona Cardinals, and Fiesta Bowl. Throughout his career, he has developed strategic partnerships, led community initiatives, built athlete-focused programs, and created experiences connecting sports, business, entertainment, and culture.
Riczer’s work has earned recognition including the 2023 Arizona Sports & Entertainment Commission Contributor of the Game Award, selection as a finalist for the 2024 AZ Big Media Philanthropic Business Leader of the Year, and recognition as a 2026 Rising Star Nominee by the Youth Sports Business Report. He is a graduate of Scottsdale Leadership Class 39, serves on the Board of Directors for Manes and Miracles, and holds the Sports Tourism Strategist (STS) certification through Sports ETA’s Sports Tourism Learning Institute.
As a Director of Athletics, Riczer assembled an accomplished leadership team that included former European basketball standout Derrick Sharp, NWSL broadcaster Kacey White, NFL veteran Ken Stills Sr., and Super Bowl champion Keith Tandy. Under his leadership, the program attracted high-level basketball talent, including current NBA players Emanuel Sharp and Dillon Mitchell.
Riczer has also created innovative collegiate sports experiences, including the Fiesta Bowl’s Football Engagement Program and the Arizona Bowl’s first NIL Football Engagement event featuring Snoop Dogg, bringing together student-athletes, entertainment, and NIL.
Passionate about athlete development, Riczer founded HYPAELITE, a premier athlete development organization focused on empowering young female athletes through competition, leadership, and personal growth.
Under his leadership, HYPAELITE captured a Junior Olympics Gold Medal, national championships in 5v5 and 7v7, and an FFL Championship.
Today, Riczer leads Hypamark across sports marketing, sponsorship strategy, athlete branding, NIL, experiential marketing, and sports consulting, working with leading brands including Gatorade and United Sports Brands.
Originally from Naples, Florida, Riczer earned his bachelor’s degree from Liberty University. Fluent in Haitian Creole and French, he brings a multicultural, relationship-driven approach to building partnerships and creating opportunities across the sports industry.
