Riczer Desvaristes

Principal and Chief Executive Officer

Mr. Desvaristes is a distinguished leader in the world of athletics, renowned for his vision, innovation, and dedication to advancing sports at all levels. His dynamic career includes impactful roles with several NFL teams, including the Cleveland Browns, Los Angeles Chargers, and Arizona Cardinals, where he fostered meaningful community relationships and implemented forward-thinking initiatives that enhanced organizational success.

In collegiate sports, Mr. Desvaristes demonstrated his innovative approach by launching the Football Engagement Program for the Fiesta Bowl, a transformative initiative that attracted key sports figures and elevated the bowl’s prominence. He also pioneered the first-ever NIL Football Engagement event at the Arizona Bowl, featuring cultural icon Snoop Dogg, seamlessly integrating sports, entertainment, and student-athlete empowerment to create a groundbreaking and prestigious experience.

Guided by a vision to inspire and uplift through sports, Mr.

Desvaristes has been widely recognized for his contributions. His accolades include the Arizona Sports and Entertainment Commission’s Contributor of the Year award and being named a finalist for AZBig Media’s Champion of Change Awards Philanthropic Business Leader of the Year.